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Guide · AI search
How to get your business recommended by ChatGPT.
ChatGPT doesn't rank websites the way Google does. It builds a picture of your business from everything it can find, and it trusts what other sources say about you more than what you say about yourself. Here's what to fix, in order.
The short answer
To get recommended by ChatGPT, make every source describe your business the same way, get listed on the websites AI tools quote for your type of business, keep recent reviews coming on Google and Yelp, and make your own site easy for AI to read: clear answers, prices and facts in plain text.
The 8 fixes that matter most
Write one company sentence
Who you are, what you do, for whom and where. Use it word for word on your website, Google Business Profile, LinkedIn and every directory.
See what AI says today
Ask ChatGPT, Gemini and Perplexity the questions your customers ask. Note who they recommend and which websites they quote.
Get listed where AI looks
Be on the directories and best-of lists the AI tools cite, with your details correct.
Keep reviews coming
Recent reviews matter more than a big old total. Ask every happy customer, starting with Google.
Set up Bing
ChatGPT's search leans heavily on Bing's index. Add your site to Bing Webmaster Tools; it takes minutes.
Make your site readable
Put prices, services and key facts in plain text, not images or scripts. Start each page with a clear answer.
Let AI crawlers in
Check that robots.txt and your host don't block GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot or Google-Extended.
Re-test monthly
Ask the same questions every month and track whether you're named, mentioned or missing.
Want it done for you?
Start with our free AI visibility audit, or see the AI search visibility service.
Questions
Can I pay to be recommended by ChatGPT?
No. OpenAI has said its answers aren't for sale. Being recommended comes from being described clearly and consistently by sources the AI trusts.