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Fractional CMO · TikTok ads

Senior marketing leadership, without the full-time hire.

Seven years building and running marketing departments in furniture retail, and independent digital marketing since 2016. I help you decide what to sell, who to reach and what to spend, then run the ads with you.

A recent result

For a Houston furniture retailer, TikTok ads turned about $3,000 in ad spend into about $40,000 in orders. In March 2026 I was invited to the SMB Advertiser Workshop at TikTok's Austin headquarters.

TikTok Ads Manager results for a Houston furniture retailer

What's included

  • Offer, audience and budget strategy
  • Creative direction for short-form video
  • TikTok and Meta ad setup and management
  • Email and SMS programs
  • A monthly scorecard you can read in five minutes

Questions

What does a fractional CMO cost?

It depends on hours and ad channels. Book a call and you'll get a fixed monthly quote.